Example 1: An entertainment show nightclub This business has two dozen locations across the U.S., each in a different city, and has plans to open a few new locations each year. The business felt it was important to create an advertising campaign that could be rolled out for all locations, enabling senior management to control the content and consolidate costs. They also desired to have a single 800 number to include in the advertising. Other service providers the company contacted discussed the costly approach of building static routing tables. Static Routing tables are error-prone, and subject to inevitable maintenance nightmares with area-code changes, location changes or additions, etc.

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Arch 'table-less' routing solutions made it possible to implement Dealer Connect for the customer by simply loading the location's physical addresses, and specifying certain parameters such as distance limits and the default location. Within hours and for minimal cost, the company had a working Dealer Connect solution that requires no ongoing maintenance.

The business integrated Arch Name & Address Capture as well. This service uses reverse phone directories to determine the name and address of callers. By capturing this information, the business is able to build a database of customers for direct marketing campaigns.

Example 2: Optometry and Eyewear Retailer

This retailer has a few hundred locations, with 2 or 3 locations in major metropolitan areas. They advertise a single 800 number through a variety of print and direct mail marketing efforts.

As with the first case, routing based on static tables presented challenges. With multiple locations in a single city, the problems with table based routing are worse because it attempts to relate 10 digit phone numbers to geographic areas based on approximations, resulting in significant routing errors. Further 10-digit routing requires huge tables, with greatly increased setup and maintenance costs.

With Arch 'table-less' routing, the customer is able to take advantage of simple routing in those areas with a single location, and incorporate rules based intelligent routing where more than one location may serve a customer.

The application works like this. In those areas with a single location (within the defined distance limits of the caller), the call is automatically routed. In those areas with multiple locations, if no clear choice is available, the caller is prompted with a choice of locations and directed based on their touch-tone choice. Another option for this application would be to prompt the caller for their zip code and calculate and route the call based on the response.

As with all of our Intelligent Routing solutions, this implementation requires virtually no maintenance and allows for new locations to be loaded and routed dynamically.

Example 3: Day Care Center

This company operates over 1,000 day care centers across the country. In major metropolitan areas with high population densities, there are centers very close to each other. This company also decided that a single 800 number company-wide was important for both marketing and efficiency benefits.

The company considered several routing service providers before selecting Arch. Other providers promised they could build 10-digit routing tables to correctly route the calls. However, that approach is just not workable for many reasons. For one, it attempts to relate 10 digit phone numbers to geographic areas based on approximations, resulting in significant routing errors. Further 10-digit routing requires huge tables, with greatly increased setup and maintenance costs. In reality, the vendors just aren't capable of maintaining these databases correctly.

Arch provided a better approach. With technology licensed from our strategic partner, Arch can provide routing based on a database that contains information about every land-line in America, over 800-million numbers. The database doesn't make assumptions about where the number is; through exclusive licensing agreements with telecom companies, marketing companies and others, the database has exact address information on substantially every number in the country. This database is maintained monthly, receiving millions of updates every month to insure complete accuracy.

For routing applications requiring the highest degree of accuracy, with high density locations, no other solution can come close to providing the same level of service. In fact, our strategic partner holds several patents related to this type of routing, and has successfully defended the exclusive right to offer such services in recent litigation.

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